STOP DOING
ADMIN.
START SELLING.
B2B Sales teams spend 70% of their time on admin.
Teams using AI increase revenue growth by up to 20%.*
Spent on manual research, CRM logging, and outreach. This burden drains your revenue potential.
Automating prospecting and targeting, meeting prep, and outreach. Returning to human-to-human selling.*
What is Admin Work costing you?
Membership
For individual high-performers. A living library of 20+ hours of video, templates, and our AI Sales Coach bot.
AI Kickstart
3-hour intensive team workshop. Hands-on workflows applied to your team's real deals today.
AI Mastery
Full transformation. Sales Audit, customized playbooks, and 30-day adoption plans for teams.
The Roadmap to 90% Selling
AI Foundations
Mastering the logic behind prompts to drive deep B2B research.
The Lead Engine
Automating Apollo and Clay to surface high-intent signals.
Meeting Mastery
Leveraging transcription intelligence and instant meeting briefings.
Voices from the Field
"Mikael managing to make AI incredibly concrete. We went from 'what is this?' to 'how did we ever work without it?' in just one session."
— Sales Director, Industrial Sector
"The best professional training I have attended in years. It’s not about tech, it’s about business value and reclaiming our time."
— Senior Account Manager
"Finally, someone who understands the commercial pressure on a sales team. The workflows taught are plug-and-play."
— CEO, GreenTech Startup
Engagement Schedule
Feb 10 • Stockholm
AI in Project Management
Risk identification and planning speed for European PMs.
BOOK SEAT →Feb 11 • Keynote
The Hidden Sales Killer
Mikael's keynote on the 30/70 imbalance and the AI fix.
BOOK KEYNOTE →Feb 12 • Workshop
AI Sales Mastery
Intensive day covering ICP, Outreach, and AI Agents.
BOOK FULL DAY →Your 24/7
Sales Mentor
Try the bot now. It's located down in the right corner and it's trained on years of knowledge of sales and AI.